Just like a plant GROWS TOWARD THE LIGHT through all conditions, and like a musical phrase GROWS INTO A CRESCENDO people grow through challenge into resilience and life.
Learning new ways to express and experience our lives is how we grow. Sometimes challenges push us to rethink how we live. Other times, we pursue growth proactively. And occasionally, we overlook the need to grow, even when it’s essential to our personal fulfillment. No matter where we begin — facing a problem, acting on our own initiative, or a comfort zone — growth remains an inevitable part of life.
CRESCENGROW is an initiative that aims to promote growth through group sessions, individual coaching, and workshops, in which the fundamental catalysts that trigger growth are presented. When we invest in our own growth, we expand what’s possible, not just for ourselves, but for the world around us.
WANT TO JOIN OUR WEEKLY SESSION?
My group sessions.
INNER TUNING
Mondays, 6:15-7:30 PM (CET/CEST)
In person in Vienna and online
Luftbadgasse 6, 1060 Vienna
Group sessions take place every Monday, both in person in Vienna and online. Each group is intentionally small, with up to 5 participants on-site and 5 joining virtually, so everyone has space to engage and contribute. During the group session, you will learn the most effective ways to foster growth and how to navigate change. Sessions are conducted in English, with the option to switch to German or Spanish based on the group’s needs.
WANT TO JOIN OUR WEEKLY SESSION?
My personal sessions.
YOUR OWN RHYTHM
In person in Vienna and online
Luftbadgasse 6, 1060 Vienna
Growth is personal. Sometimes we need support that is tailored to our specific challenges, goals, and pace. Individual coaching offers exactly that: a focused space where you can explore what’s holding you back, build new skills, and take actionable steps toward meaningful change.
Together, we look at where you are today and where you want to be — then design a clear path forward. The aim is not just to solve a problem, but to expand your perspective and strengthen your ability to navigate future challenges.
Sessions are available in English, German, or Spanish, and can be held in person in Vienna or online — wherever you are in the world.
My workshops.
PRELUDE TO SELF
An inspiring workshop about self-love
In person in Vienna and online
Luftbadgasse 6, 1060 Vienna
Self-love isn’t just a concept - it’s a practice. In this workshop, we step into a creative and nurturing space where we explore what it truly means to appreciate ourselves unconditionally. We move beyond the intellectual idea of self-love and into real, felt experiences of gentleness, kindness, and inner warmth.
WANT TO ATTEND OR BOOK A WORKSHOP?
ABOUT
My name is Natalia Villanueva García
Some careers follow a straight line. Mine has been a symphony - composed in movements, driven by intuition, and shaped by both ambition and reinvention.
I was born in Bogotá, Colombia, into a family of entrepreneurs where dreaming was expected - but building was the real art. At 18, I left everything I knew and moved to Vienna. I didn’t speak the language. I didn’t have a plan. But I had music - and a vision I couldn’t yet explain.
Just two years later, I became a mother. While completing my studies, building an international music career, and launching my own ventures, I was also raising my son - who today continues to be one of my greatest sources of growth, reflection, and grounding.
In 2012, I graduated summa cum laude from the University of Music and Performing Arts Vienna and received the mdw Recognition Award. That same year, I founded the Max Steiner Orchestra, Austria’s first symphony orchestra dedicated to film and video game music. A bold idea that captured international attention, leading to an invitation to the Cannes Film Festival in 2013.
Since then, I’ve collaborated with world-renowned artists like Hans Zimmer, Anna Netrebko, Alexandre Desplat, David Newman, Danny Elfman, James Horner, and Andrew Lloyd Webber - experiences that sharpened my ability to lead complex music productions with clarity, precision, and emotional depth.
In recognition of my creative leadership, I was honored by the President of Colombia as one of the 100 most successful Colombians abroad.
But even as I built a life at the center of the music world, I felt called to something more inward-facing. I wanted to understand what really sustains human creativity - not just on stage, but in life.
In 2018, I completed an MBA in project management at the Vienna University of Economics and Business. In 2022, I added another layer - earning an academic certificate in Spirituality in the Psychosocial Professions at Sigmund Freud University.
Since 2023, I’ve served as a faculty lecturer at MUK Music and Arts University of Vienna, guiding students in film and commercial music as they discover their own creative voices.
I also contribute to leadership and community as a board member of the Female Leaders Network at the WU Executive Academy and the Network of International Women in Austria (NIWA).
Now, I bring it all together in CRESCENGROW - an initiative that aims to promote growth. Because somewhere along the way, I realized: the real work is not just in what we create, but in how we hold ourselves through transformation.
CONTACT
Praxis Mariahilf
Luftbadgasse 6, Stiege 1, Top 5
1060 Vienna | Austria, Europe
+43 699 111 44 969
